GoGreen appoints BBH Stockholm as their new Brand Partner, after a process that included a handful of agencies with experience in the digital field.
"We have been looking for an agency that can meet our digital service requirements while also working on the strategy of our brand and our products. BBH Stockholm showed in the early stages of the process that they understood the brief, while they matched our requirements for new thinking. Additionally, GoGreen will benefit from BBH Stockholm's expertise in growing businesses in markets where the digital opportunities open up for new possibilities and strategies", says Stefan Albertson.
GoGreen is part of Lantmännen Cerealia and has as its main goal to revolutionize green cooking by making it simpler, better and funnier to eat green food, and by making seeds, beans, lentils, and vegetables more accessible in the daily cooking. BBH Stockholm's mission includes growing GoGreen's brand and products.
"We look forward to working closely with GoGreen to establish the brand as an even more natural choice for people who value the green alternative for a good taste experience. BBH Stockholm and the people who work here enjoy challenging conventions, which is why it will be very interesting to work together with GoGreen in developing consumer experiences and communication that will create true value for the individual consumer", says Katrin Hellbom, Chief Operating Officer, BBH Stockholm.
The work is already ongoing and the first parts of the project are planned to be released in Q1 2019.
Read more about in Resumé.